01 / Operations
Read the floor.
Rebuild the margin.
Slot mix, table yield, labor structure, theo-to-actual. We map what the property is doing against what the numbers say it should be, then rebuild around the gap.
Built by operators,
for operators.
A two-partner consulting practice for casino ownership and ops leaders. Operations, direct marketing, business development, and AI automation. Measured against EBITDA, not impressions.
Profit Builder has generated more than
$50M+
In incremental EBITDA delivered to client properties across the western U.S. since 2009.
- 17Years in practice
- 2Founding partners
- 4Practice disciplines
Senior operators,
not analysts.
Two founding partners. Decades on the floor before either of us pitched a property. Every engagement is led personally. No associates, no recycled decks.
Four disciplines.
One P&L lens.
Read the floor.
02 / Direct Marketing
The heartbeat
of the operation.
Mail, digital, on-property, host outreach, reinvestment modeling. Every touchpoint earns its budget line or it goes. We measure what works and kill what doesn’t.
03 / Business Development
Major decisions,
major data.
Market assessments, expansion modeling, acquisition diligence. Our data-first read surfaces the unflattering numbers other consultants soften, so ownership decides clear.
04 / Process & AI Automation
The hours back.
Built, not bought.
Invoice processing, list pulls, reporting, the bespoke tools you can’t buy. We build the automation ourselves, then hand the property back the hours it was spending on motion instead of decisions.
Two seats.
No bench.
Founding Partner
Kyle Pottorff
The marketing and player-data side of the practice: reinvestment modeling, segmentation, and trigger-based direct marketing. A decade-long marketing partner to Wildhorse Resort & Casino, with earlier database-marketing roles for casinos in Colorado and Nevada. Based in Walla Walla, WA.
Founding Partner
Bryan Brammer
Founder and managing partner. A career General Manager and VP of Gaming Operations across multi-property operators — now running the firm’s operations, business development, and client relationships.
One conversation,
no obligation.
Initial discussions are scoped and quiet: ownership and ops leadership only.
kpottorff@buildprofit.net →