Profit Builder Menu
Est. 2009 · Denver · Walla Walla

Built by operators,
for operators.

A two-partner consulting practice for casino ownership and ops leaders. Operations, direct marketing, business development, and AI automation — measured against EBITDA, not impressions.

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Track Record · 2009 — Present

Profit Builder has generated more than

$50M+

In incremental EBITDA delivered to client properties across the western U.S.

  • 17
    Years in practice
  • 2
    Founding partners on every engagement
  • 4
    Practice disciplines
Who we are

Senior operators,
not analysts.

Two founding partners. Decades on the floor before either of us pitched a property. Every engagement is led personally — no associates, no recycled decks.

Practice

Four disciplines.
One P&L lens.

01 / Operations

Read the floor.
Rebuild the margin.

Slot mix, table yield, labor structure, theo-to-actual. We map what the property is doing against what the numbers say it should be — and rebuild around the gap.

02 / Direct Marketing

The heartbeat
of the operation.

Mail, digital, on-property, host outreach, reinvestment modeling. Every touchpoint earns its budget line — or it goes. We measure what works and kill what doesn’t.

03 / Business Development

Major decisions,
major data.

Market assessments, expansion modeling, acquisition diligence. Our data-first read surfaces the unflattering numbers other consultants soften — so ownership decides clear.

04 / Process & AI Automation

The hours back.
Built, not bought.

Invoice processing, list pulls, reporting, the bespoke tools you can’t buy. We build the automation ourselves — then hand the property back the hours it was spending on motion instead of decisions.

Full practice overview  →
Partners

Two seats.
No bench.

Kyle Pottorff
Founding Partner

Kyle Pottorff

The marketing and player-data side of the practice — reinvestment modeling, segmentation, and trigger-based direct marketing. A decade-long marketing partner to Wildhorse Resort & Casino, with earlier database-marketing roles for casinos in Colorado and Nevada. Based in Walla Walla, WA.

Bryan Brammer
Founding Partner

Bryan Brammer

Founder and managing partner. A career General Manager and VP of Gaming Operations across multi-property operators — now running the firm’s operations, business development, and client relationships.

Engagement

One conversation,
no obligation.

Initial discussions are scoped and quiet — ownership and ops leadership only.

kpottorff@buildprofit.net →